Paradise Business Coaching

I understand how challenging it can be to balance the demands of working both in and on your business.

Let’s do something about it.

Leading a company should not feel complicated.

Most small business owners lack a comprehensive approach to structure and scale their business with confidence.

And, even though it’s not easy, leading a company should not feel complicated.

And, I get it…

As a Certified Business Made Simple and EMyth-Certified Business Coach, I use a proven set of frameworks to guide leaders like you through designing and implementing systems to simplify all areas of their business.

Leading a business takes effort, thinking and a commitment to a long-term approach. Too many owner-operators never seem to break free and create a business they love leading.

I have over thirty-five years of business experience, including nearly 20 years with Microsoft Corporation in a variety of sales & marketing, operational and strategic leadership positions. I have also owned two small businesses and as a small business coach for 8 years, I understand the blueprint for how a successful business works. I get it.

That is exactly why I’m dedicated to guide leaders like you with proven frameworks to structure, strengthen and scale their companies for growth. I am incredibly excited that this work has allowed me to serve more than one hundred clients to reach their business and personal goals.

The bottom line? My clients run result-driven businesses that they love leading because their companies depend less on them.

I am confident we can get the same outcomes for you.

Build a Business That Works

Coaching Services with a Certified Business Made Simple & EMyth-Certified Business Coach

  • Business Made Simple Coaching
    Helping all leaders who want a plan to grow their business and become a more confident professional by leveraging the BMSU online platform and materials.
  • EMyth Business Coaching
    Helping owner-operators systematize their business end-to-end using the EMyth Seven Essential Systems Model & Proprietary Roadmap.
  • Group Coaching
    Helping you by coaching and facilitated discussions with the benefit of learning from like-minded peers facing similar challenges.

What Is Business Made Simple?

Business Made Simple University has everything you need to grow your business all in one place. And for a fraction of the cost of other development tools. It starts with a series of on-demand courses in the areas of leadership, productivity, communication, messaging, marketing, proposals, negotiation, and emotional IQ. More courses are on the way. A Business Made Simple Coach is trained to guide you or your team through each of these frameworks.

What Is EMyth?

EMyth pioneered the business coaching industry over40 years ago, and knows what it takes to help owners build a successful business. The EMyth Business Coaching Program brings together a comprehensive curriculum, proven processes for developing systems in your business, and the personalized guidance of an EMyth-Certified Business Coach to not only support the growth of your business, but also the growth of its leader—you.

How Marty Paradise Works with His Coaching Clients!

“I build trusted relationships with my clients to understand them, their challenges, and develop a plan to take their business from where it is to where they want it to be. I help them prioritize, set goals, and hold them accountable for the results they seek – I help them become better leaders and managers.”

Isn’t It Time to Finally Work on Your Business?

Let’s Do This

Schedule a Call

I will listen to you. You’ll receive insights based on a short assessment. We can determine if there is a fit in working together.

Work ON It

With a customized plan using proven frameworks and guidance to structure and strengthen each area of your business.


I help you scale and simplify your business so that it is positioned for growth and less dependent on you.

My “3C” Commitment to you:

I will demonstrate CARE.

Because everything we do needs to support what is important to you.


Because you need someone you can count on to help you achieve your goals. 

I will be COMPETENT.

Because I know your business is counting on it.

Recommended Resources

The E-Myth Revisited

Building a StoryBrand

Atomic Habits

Start With Why

Business Made Simple University

Traction: Get a Grip On Your Business

Marketing Made Simple

Getting Things Done